The Middle East Journal of Business (MEJB) is brought to you by the publishers of the Middle East Journal of Family Medicine (MEJFM) and the Middle East Journal of Age and Ageing (ME-JAA), via an international collaboration. While the MEJB will have a Health Sector focus the aim is to follow on the success of the existing journals to provide an insider focus to doing business in the Middle East. The journal therefore will cater to Middle East companies wanting to do business with the rest of the world, and international companies wanting to do business in the Middle East. We encourage marketing consultants, business analysts and similar, from the Middle East, to regularly contribute to the journal, with a view to supporting the development and economic growth of the region.